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Brand B Synopsis
Caden Bush
Brand B Sports
“A good brand builds legacy. Legacy inspires community. Community shapes culture. Culture drives value.”
Background
At Brand B Sports Agency, we take immense pride in the work we do behind the scenes to elevate our clients’ brands and impact. Our firm operates at the intersection of sports, marketing, and social responsibility, leveraging over 20 years of experience to create meaningful opportunities for athletes, corporations, and brands alike. While our name may not always be in the headlines, our influence has been felt globally, shaping the narratives of some of the most recognized figures in sports and entertainment.
Our approach is built on three core pillars: strategic branding, social impact, and high-level representation. Through these pillars, we have successfully driven campaigns that not only amplify our clients’ public image but also create lasting change within communities. Whether it’s orchestrating philanthropic initiatives such as toy drives and carnivals or executing high-stakes negotiations for endorsement deals, we remain committed to delivering excellence.
One of our key differentiators is our ability to merge social impact with brand elevation. Our work with NBA player Josh Okogie and the Charlotte Hornets in Atlanta is a testament to this. By overseeing his community engagements from conception to completion, we ensure that his initiatives align with both his personal values and the broader mission of making a tangible difference. This approach strengthens not only his individual brand but also the organizations and communities he serves.
Beyond individual representation, Brand B has been instrumental in high-level negotiations that shape careers. We have provided critical support in major deals, including aiding Aaron Gordon’s 2024 three-year, nine-million-dollar shoe deal. Our ability to navigate complex negotiations and utilize our relationships in the industry ensures that our clients receive the best possible outcomes—whether through contract structuring, endorsement partnerships, or career trajectory planning.
Our influence extends beyond individual athletes, as we are also trusted by some of the most powerful agencies in the industry. Agencies like Klutch Sports, renowned for representing icons such as LeBron James, have utilized our expertise behind the scenes. This level of trust and collaboration speaks to the strength of our firm’s insights, strategy, and execution.
What sets Brand B apart is our adaptability and specialization in multiple domains. Our expertise spans multicultural marketing, contractual consultation, digital strategy, and core brand development. Additionally, our subsidiaries, Cadence & Reverb, allow us to dive deeper into corporate and inclusivity marketing, further enhancing our ability to cater to a diverse range of clients. This level of versatility ensures that we remain ahead of industry trends while continuing to serve clients at the highest level.
As we continue to expand our impact, our mission remains clear: to empower our clients with strategic, high-level representation that extends beyond the playing field. At Brand B, we believe in positioning our clients for long-term success, ensuring their legacy is built not only on athletic achievement but also on meaningful societal contributions.
With our unmatched experience, strategic vision, and commitment to impact, Brand B Sports Agency will continue to shape the future of sports marketing and representation—quietly but powerfully.
Environments
Brand B Sports Agency operates in the highly competitive sports marketing and athlete representation industry, a market valued at over $100 billion globally and expected to grow significantly in the coming years. As athletes and corporations recognize the immense power of branding, sponsorships, and community engagement, the demand for specialized agencies has surged.
The industry is divided into several key segments: athlete representation, brand marketing, sponsorship consulting, digital engagement, and philanthropic strategy. While Brand B excels in all these areas, competition remains fierce, with both large-scale agencies and boutique firms vying for market share.
Some of the most dominant competitors include:
Klutch Sports Group: Known for representing LeBron James, Klutch has built a reputation as a powerhouse in contract negotiations and brand partnerships.
Creative Artists Agency (CAA): One of the largest talent and sports representation firms, CAA has a vast network and works with top-tier athletes across multiple sports.
Wasserman & Octagon: These agencies specialize in sponsorship consulting, talent management, and global marketing strategies.
Roc Nation Sports: Founded by Jay-Z, this agency focuses on integrating music, entertainment, and sports marketing, giving athletes a multi-dimensional brand approach.
Beyond these industry giants, smaller firms and independent agents compete for emerging talent, offering personalized services and niche marketing strategies. Additionally, some agencies specialize in social impact-driven marketing, an area where Brand B has carved a unique position. By seamlessly blending philanthropy with brand elevation, we differentiate ourselves from competitors who solely focus on financial deals. Our ability to work behind the scenes with major agencies while maintaining a strong independent presence allows us to thrive in this evolving landscape.
Technology Impact on the Industry
Technology is playing an increasingly vital role in shaping the sports marketing and athlete representation industry. From AI-powered analytics to blockchain contracts, digital advancements are transforming how agencies scout talent, structure deals, and engage audiences.
Some of the most significant technological developments impacting the industry include:
AI & Big Data Analytics: AI-driven tools analyze player performance, sponsorship effectiveness, and fan engagement to help agencies make data-driven decisions. AI also predicts market trends, allowing agencies to negotiate smarter deals for their clients.
Blockchain & Smart Contracts: Digital contracts enhance transparency and security in financial transactions and endorsement agreements, reducing disputes and expediting payments.
Social Media & Influencer Marketing Tech: AI-powered tools track athlete engagement, audience demographics, and campaign effectiveness, ensuring brands receive maximum exposure.
Virtual Reality (VR) & Augmented Reality (AR): VR/AR experiences allow fans to engage with athletes in new, immersive ways, making sponsorship activations more interactive and valuable.
At Brand B, we leverage AI-driven data analysis, digital brand audits, and real-time engagement tracking to maximize visibility and financial opportunities for our clients. By staying at the forefront of social media analytics, contract automation, and immersive brand activations, we ensure that our clients remain ahead of the curve in a rapidly changing digital landscape.
Economic Factors Affecting the Industry
The sports marketing and athlete representation industry is deeply influenced by economic trends, as sponsorships, contract negotiations, and media deals depend on corporate spending, consumer demand, and global financial stability. Several key economic factors impact our industry:
Inflation & Interest Rates: Rising inflation increases operational costs, while higher interest rates lead corporations to cut back on sponsorship budgets. Agencies must become more strategic in structuring partnerships to maintain long-term value.
Employment Shortages & Labor Market Trends: As the demand for elite sports agents, digital strategists, and branding experts grows, hiring top talent becomes more competitive. Firms that invest in AI-driven workflow automation will gain an edge in operational efficiency.
Stock Market Volatility: Corporate sponsors, particularly in the tech and financial sectors, often reassess their marketing expenditures during economic downturns. Agencies must prove high ROI (Return on Investment) to justify sponsorship renewals.
Supply Chain Disruptions & Tariffs: Delays in sports apparel, equipment, and branded merchandise affect sponsorship activations and product endorsements. Agencies must develop contingency plans to mitigate these risks.
Shifting Media & Advertising Budgets: With brands allocating more funds toward digital campaigns and athlete-driven content, traditional sponsorships are evolving. Agencies that adapt to digital-first strategies will remain competitive.
Despite economic uncertainties, Brand B remains resilient by diversifying revenue streams, leveraging digital engagement, and maintaining flexible deal structures. The sports marketing industry is dynamic, and by anticipating technological and economic shifts, we position our clients for long-term success both on and off the field.
Legislation and Policy Changes Impacting the Industry
The sports marketing and athlete representation industry is increasingly shaped by government regulations, NIL (Name, Image, and Likeness) laws, contract compliance, and ethical concerns regarding player representation and sponsorship deals. One of the most significant legislative shifts in recent years has been the expansion of NIL rights, allowing college athletes to monetize their personal brands. While this has created tremendous opportunities for agencies, it has also led to legal complexities regarding contract transparency, fair compensation, and compliance with NCAA and state regulations.
Additionally, employment laws, collective bargaining agreements (CBAs), and sponsorship regulations continue to evolve, affecting how agents negotiate deals. Agencies must stay compliant with Federal Trade Commission (FTC) guidelines on endorsements and disclosures, ensuring athletes properly represent brands without misleading consumers. With the rise of AI-driven sponsorships and digital brand activations, regulatory scrutiny around data privacy and social media marketing has also intensified.
Another pressing legal factor is the ongoing antitrust debates in professional sports leagues. The power dynamics between leagues, teams, and players are continuously shifting, with more athletes advocating for greater control over their contracts, sponsorships, and career trajectories. This movement directly affects how agencies like Brand B navigate contract negotiations and long-term partnership strategies for their clients.
Political Shifts and the Impact on DEI & LGBTQ Initiatives
A major challenge in today’s political climate is the dissolution of DEI (Diversity, Equity, and Inclusion) programs and LGBTQ+ leverage, particularly as new leadership in the U.S. government pushes back on corporate DEI initiatives. Over the past few years, there has been a wave of state-level legislation limiting DEI programs, and some corporations are scaling back efforts due to political and shareholder pressure.
This shift presents both obstacles and opportunities for Brand B, particularly for Reverb, our subsidiary specializing in DEI and LGBTQ+ engagement. While some organizations may feel pressured to retreat from inclusivity initiatives, the need for expert consulting in this space is greater than ever. Companies now require strategic guidance on how to maintain authentic and impactful DEI efforts without facing political or legal repercussions.
Reverb positions Brand B as a thought leader in inclusive marketing, helping brands and athletes navigate these shifting dynamics. We provide:
Consultation on LGBTQ+ engagement strategies that align with both corporate goals and evolving legal landscapes.
Multicultural marketing insights that ensure inclusivity efforts remain effective despite political pressures.
Ethical sponsorship guidance to help brands maintain diversity-driven partnerships while addressing potential backlash.
While the rollback of DEI initiatives may slow expansion in certain markets, it also creates a growing demand for expertise on how to ethically and effectively integrate inclusivity efforts into brand strategies.
Ethical Considerations in the Sports Marketing Industry
The ethical landscape of sports marketing is constantly evolving, with several pressing issues shaping industry discussions. The commercialization of young athletes is a major concern, as NIL deals now extend to high school and college athletes. This raises questions about exploitation, contract fairness, and financial literacy. Agencies must take a responsible approach to educating young athletes on long-term financial health.
Ethical AI usage is another key issue. As AI plays a larger role in player evaluation, marketing campaigns, and sponsorship negotiations, there is increasing scrutiny around bias in AI algorithms, data privacy concerns, and fair compensation structures.
Social impact vs. brand commodification is also an ongoing ethical debate. Athletes are increasingly expected to take social stands, but brands must navigate the fine line between genuine advocacy and performative marketing.
At Brand B, we prioritize ethical representation, transparency, and social impact-driven branding. By addressing these legal, political, and ethical factors proactively, we position ourselves as a trusted partner for athletes, brands, and corporations looking to navigate an ever-changing industry landscape.
Customer trends
In the sports marketing and athlete representation industry, customers are shifting their focus toward authentic, socially conscious branding and digital engagement while moving away from traditional sponsorship models and passive endorsements.
Athletes and brands are increasingly leveraging personal storytelling and social impact to build stronger connections with their audiences. Customers—whether corporate sponsors or individual fans—are demanding more transparency, community engagement, and alignment with social causes. Athletes are no longer just endorsers; they are becoming brand partners and content creators, influencing product development and shaping marketing strategies.
Additionally, there is a noticeable decline in traditional advertising and static sponsorships. Instead, brands are prioritizing interactive and digital-first experiences, such as social media activations, NFTs, and AI-driven fan engagement. Customers are also moving away from short-term sponsorship deals in favor of long-term partnerships that allow for deeper brand-athlete integration.
With the rise of diversity-driven marketing and inclusive storytelling, companies are turning to agencies like Brand B and its subsidiary Reverb to help navigate shifting DEI and LGBTQ+ engagement trends. As these customer preferences evolve, our agency remains at the forefront, ensuring that brands and athletes adapt to the new landscape effectively.
The Organization’s Marketing Mix
Target Market
Brand B Sports Agency operates as a B2B (business-to-business) and B2C (business-to-consumer) company, serving a diverse range of clients within the sports industry. Our primary customers include sports-related corporations, professional athletes, and organizations that seek marketing, branding, and strategic partnership solutions.
Primary Customer Segment: Sports-Related Corporations & Organizations
Our core focus is on corporate clients within the sports industry, including sports apparel brands, training facilities, professional teams, leagues, and sponsorship-driven companies. These organizations seek our expertise in brand strategy, multicultural marketing, contractual consultation, and social impact initiatives. Our work with major agencies such as Klutch Sports and corporate-backed philanthropic events highlights our ability to help businesses maximize their presence and engagement in the sports world.
Secondary Customer Segment: Professional Athletes & Sports Figures
We also work with individual athletes, coaches, and sports influencers looking to expand their personal brands, secure endorsements, and create lasting social impact. From contract negotiations to brand partnerships, we ensure our clients gain strategic positioning within the sports industry.
Unlike competitors who focus solely on contract negotiation or sponsorship deals, Brand B differentiates itself through its holistic approach to marketing, inclusivity, and social-driven branding strategies, making us a trusted partner for sports professionals and corporations alike.
Brand B Sports Agency provides strategic marketing, brand management, and contractual consultation services tailored to sports-related corporations and individuals. While we offer a broad range of services, two of our most impactful offerings are corporate sponsorship strategy and athlete brand development.
1. Corporate Sponsorship Strategy
Brand B specializes in connecting sports-related corporations with high-impact sponsorship opportunities that align with their brand mission. Our team strategically designs and executes philanthropic events, product partnerships, and digital activations to enhance brand visibility and societal influence. Unlike traditional sports agencies that focus solely on sponsorship acquisition, we differentiate ourselves by integrating multicultural marketing, DEI engagement, and community-driven initiatives into our sponsorship strategies.
How We Compare to Competitors:
Klutch Sports & Wasserman: Primarily focus on athlete sponsorships but lack our expertise in social impact and corporate inclusivity marketing.
Octagon & CAA Sports: Offer corporate sponsorships but do not prioritize community-driven partnerships and brand activism the way Brand B does.
2. Athlete Brand Development
We help professional athletes and sports influencers build and monetize their personal brand beyond the game. This includes securing endorsement deals, social media strategy, and philanthropic campaign development. Athletes partner with Brand B not only to grow their financial portfolio but to create meaningful societal impact through strategic branding.
How We Compare to Competitors:
Roc Nation Sports & Excel Sports Management: Provide high-profile athlete marketing but do not emphasize long-term social impact and community engagement the way Brand B does.
Traditional Player Agencies: Focus on contract negotiations but offer limited brand-building and sponsorship consultation.
By combining business strategy, social impact, and cutting-edge marketing, Brand B provides services that go beyond the traditional athlete-agency relationship, ensuring both corporations and individuals maximize their market presence in an authentic and impactful way.
Brand B Sports Agency generates revenue through a combination of retainer agreements, one-time payments for deliverables, and hourly invoicing for specific projects.
1. Retainer Agreements
For our long-term clients who require ongoing marketing and strategic services, Brand B offers retainer agreements. These clients typically receive consistent support for their branding, marketing, and partnership strategies. The retainer model provides Brand B with predictable and recurring revenue while allowing us to build deeper, more collaborative relationships with our clients.
2. One-Time Payments for Deliverables
For clients who need specific services or one-time projects, we offer one-time payments for completed deliverables. These might include event planning, sponsorship activation, or marketing campaigns where the scope and timeline are defined from the start. This model allows for flexibility in pricing based on the scope of work and ensures that clients are only paying for what they need at the time.
3. Hourly Invoicing for Specific Projects
As the account manager for Operation Basketball's brand strategy, I invoice them based on the hours logged for the work completed. This model is particularly effective when the scope of the project is flexible or not yet fully defined, as it ensures clients are charged for the actual time spent on their projects.
Comparison to Competitors:
Klutch Sports and CAA Sports primarily use retainer-based models or project-based fees for high-profile clients. However, they may lack the flexible hourly invoicing structure that Brand B employs, which allows for more personalized service and adaptability.
Larger agencies may lean heavily on large corporate retainers or fixed contracts, while smaller boutique firms often follow a project-based or hourly billing model to maintain financial flexibility.
This diverse approach to revenue allows Brand B to remain adaptable to client needs while providing stable cash flow through retainers, project-based work, and hourly invoicing for specific deliverables.
Brand B Sports Agency employs a comprehensive marketing communication strategy to promote our services to target clients and stakeholders. Our approach integrates both traditional and digital marketing channels with a focus on social media, influencer partnerships, and community-driven campaigns. Through this multi-channel strategy, we communicate our values of inclusivity, social impact, and brand-building while highlighting the success of our campaigns.
1. Digital and Social Media Marketing
Our primary communication channels are social media platforms, which are pivotal in reaching both corporate clients and individual athletes. We utilize Instagram, LinkedIn, Twitter, and TikTok to share our expertise, campaign results, and thought leadership content. Each platform is leveraged for different purposes:
Instagram: Used to showcase our work with athletes and brands through visual storytelling, highlighting campaigns, event activations, and partnerships.
LinkedIn: Focused on corporate relationships, industry insights, and strategic partnerships, appealing to sports-related businesses and organizations.
TikTok: Engages a younger, more dynamic audience with behind-the-scenes content, influencer collaborations, and branded challenges that showcase the creativity of our campaigns.
Twitter: For real-time updates, industry commentary, and connecting with influencers and other brands in the sports industry.
Through these digital platforms, we maintain a consistent online presence that reflects our brand's social impact and cultural relevance.
2. Influencer Partnerships and Athlete Engagement
Brand B heavily relies on influencer marketing as part of our communications strategy. We collaborate with professional athletes and sports figures, leveraging their personal brands to extend our reach. Josh Okogie and Aaron Gordon, for example, are central to our influencer marketing efforts. These athletes amplify our philanthropic campaigns and sponsorship activations, allowing us to extend our reach to their followers and create deeper connections with communities.
3. Events and Sponsorship Activations
In-person events are another critical element of our marketing communication strategy. Philanthropic events, toy drives, and carnivals are organized to showcase our brand's commitment to social impact. These events not only serve to enhance brand visibility but also create tangible connections with local communities, helping corporate clients fulfill their social responsibility goals. These activations are often covered through press releases, local media outlets, and social media platforms, allowing us to extend our marketing efforts offline and into physical spaces.
4. Public Relations (PR) & Media Coverage
Brand B also utilizes public relations strategies to increase our visibility and maintain a strong brand presence in the media. Through press releases, media outreach, and partnerships with news outlets, we ensure that our clients’ campaigns receive the recognition they deserve. For instance, charity events or large-scale sponsorships are often announced through PR campaigns, reaching a wider audience beyond our direct social media channels.
5. Traditional Advertising
Although digital marketing is our primary focus, we also invest in traditional advertising where applicable. This includes TV spots, billboards, and outdoor ads to promote high-profile campaigns and events. This traditional marketing helps us reach a broader audience, especially when we’re launching large-scale initiatives in key markets.
Measuring Marketing Communication Effectiveness
Brand B assesses the effectiveness of our communication strategies through a variety of KPIs and metrics:
Engagement Rates: We track likes, shares, comments, and mentions on social media platforms to assess how well our content is resonating with the audience.
Event Attendance: We measure success by the number of people engaged in our live events and the level of participation in sponsored campaigns.
Client Feedback & ROI: We actively engage with clients to gather feedback on the effectiveness of our campaigns and measure return on investment (ROI) through lead generation, sponsorship growth, and brand visibility.
Retention: We track how often brands extend their retainer or reinvest for another campaign.
Comparison to Competitors
Klutch Sports & Wasserman: While their digital presence is strong, Brand B differentiates itself by placing a heavier emphasis on community-driven campaigns and inclusivity in both traditional and digital media. They often focus on athlete endorsements, whereas we focus on social impact and community engagement, allowing us to tap into a unique audience.
Octagon & CAA Sports: Their marketing communication is highly polished, often leaning on celebrity athlete power and high-budget productions, whereas Brand B blends impactful messaging with authentic storytelling and community outreach, making it a more holistic approach in comparison.
In conclusion, Brand B uses a mix of digital media, influencer partnerships, events, and traditional advertising to communicate our value to stakeholders. Through effective tracking and measurement, we ensure our methods are achieving the desired results and continuing to build on our reputation for creating meaningful impact in the sports industry.
Benchmark:
Currently, Brand B Sports Agency is a strong team with over 20 years of experience, maintaining a small but powerful market share. We have consistently worked with a select group of corporate clients and athletes, focusing on community-driven initiatives and athlete engagements. Our market presence, though respected in certain circles, has not yet expanded into larger, high-profile partnerships. As of now, our client base includes notable athletes like Josh Okogie and Aaron Gordon, but the total number of corporate clients and athlete partners is under 50. Our market penetration, especially outside our core athlete partnerships, remains limited compared to major competitors such as Wasserman and CAA Sports. Our digital and event-driven campaigns are performing well, but we aim to significantly expand this by gaining new corporate partnerships and athletes.
Goal:
By summer of 2026, our goal is to secure 100 new corporate partnerships and athlete clients, thereby scaling our market share and becoming a go-to agency for brands looking for social impact marketing and athlete engagement. This goal aligns with our vision of expanding our influence in the sports marketing industry and enhancing our capacity to execute large-scale campaigns with global impact. We also aim to develop deeper connections between our athletes and corporate clients, ensuring mutual growth and leveraging these relationships to amplify both our brand and the brand of our partners. This ambitious growth will be supported by our subsidiary Reverb, which focuses on DEI and LGBTQ inclusivity—areas in high demand for brand partnerships.
Marketing Plan to Achieve Goal:
To achieve our goal of securing 100 new corporate partnerships and athletes by summer 2026, we will focus on the following strategic initiatives:
Leveraging Current Partnerships:
We will amplify our existing relationships with athletes like Josh Okogie and Aaron Gordon to secure additional corporate sponsorships. Our goal is to use their influence and market presence to create mutually beneficial collaborations between athletes and corporate clients. For example, connecting a corporate client to an athlete for charity events or philanthropic campaigns will create new, organic partnerships while also amplifying our visibility in key markets.
Client Referrals and Word-of-Mouth Marketing:
One of our strongest assets is the reputation we’ve built with our existing clients. We will initiate a referral program where satisfied clients (both corporate and athletes) can recommend Brand B to their networks. This will also involve requesting testimonials and case studies from successful campaigns to build credibility with potential clients. We will ensure our messaging emphasizes how working with Brand B creates value for both corporate brands and athletes in the long-term.
Strengthening Our Digital Presence:
As part of our expansion plan, we will boost our digital marketing efforts, especially through social media platforms like Instagram, LinkedIn, and Twitter. We will create targeted content for both athletes and corporate clients, showcasing successful campaigns, behind-the-scenes stories, and social impact initiatives. This will serve as an ongoing digital portfolio that builds Brand B’s credibility and attracts a larger audience.
Co-Creating Value with Corporate Clients:
In addition to working with athletes, we will coalesce our resources to introduce cross-functional partnerships where our corporate clients can collaborate with athletes on campaigns that align with their brand values. These campaigns will highlight social good initiatives and community engagement, enhancing both Brand B’s and our clients' reputations. We will create brand activation events where both athletes and corporate brands can showcase their joint efforts to make a positive social impact.
Targeted Outreach and Cold-Calling Strategy:
We will implement a more aggressive cold-calling and email outreach strategy to corporate executives and sports managers, offering personalized services based on their current marketing and social impact goals. This outreach will be complemented by industry networking events where we will foster in-person relationships with potential clients. This outreach will ensure we capture opportunities from companies looking for social impact marketing solutions, especially with DEI and LGBTQ inclusivity at the forefront.
Utilizing Data and Analytics for Measurement:
We will track the effectiveness of all our marketing efforts using data analytics tools. This includes monitoring metrics such as the number of new clients acquired, number of successful partnerships formed, website traffic, social media engagement, and lead conversions. We will adjust our strategy as needed based on these metrics to ensure consistent progress toward our goal of securing 100 new partnerships by summer 2026.
Through these strategic initiatives, Brand B will position itself as a leading sports marketing agency focused on social impact, community engagement, and DEI initiatives, ensuring growth in both our corporate and athlete clientele. By leveraging our existing relationships, strengthening our digital presence, and fostering cross-collaborations, we will achieve our goal of scaling Brand B’s presence and impact by summer 2026.
SWOT Analysis
Brand B Sports Agency
Strengths
- Strong focus on DEI and social impact initiatives.
- Holistic approach to sponsorships and athlete brand development.
- Digital-first strategy with influencer marketing and social media engagement.
- Flexible revenue model (retainers, one-time payments, hourly invoicing).
Weaknesses
- Smaller scale compared to large agencies like CAA and Octagon.
- Reliance on high-profile athletes for influencer marketing.
- Some capabilities can be nonexistent from a prospect's perspective, leading to potential gaps in service offerings.
Opportunities
- Rising demand for DEI and LGBTQ+ expertise in sports marketing.
- Increasing interest in athlete-driven content and digital activations.
- Expansion of NIL rights creating new opportunities for athlete representation.
Threats
- Economic downturns affecting sponsorship budgets.
- Increased competition from larger, more established agencies.
- Legal and regulatory changes in NIL laws and data privacy.
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Exhibit 1
Brand B Sports worked with Aston Martin Formula 1 to increase engagement. We created and orchestrated a pop-up event at the University of Texas educating young students and professionals on the business of the Formula 1 brand. This event is especially important as it separated formula 1 as a brand that cares to give back and inspire greatness in the youth. This ultimately resulted in increased brand value and recognition.
Exhibit 2
Crocs team reached out to utilize our skillset to increase brand engagement. Utilizing our network with NASCAR, we were able to assist in a collaboration between the two well-known brands. Crocs receives the perks of increased sales from this collaboration. While NASCAR reaps the benefits of marketing and promotion for their Dayton 500 coming up on February 16th. Our experience in branding was a key component in the success of this collaboration.
Exhibit 3
Brand B conglomerated our resources to deliver an impactful opportunity to students of LGBTQs. By utilizing Formula One and Citigroup’s corporate abilities, we made a connection that served society. We organized an activation that gave HBCU students an opportunity to connect and network with industry leading professionals. Also working with the companies to extend DEI opportunities for internships and entry level positions.
References
Brand B Sports Agency. "About Us." BrandB Sports. Brandbsports.com.
Pew Research Center. "Public Opinion on Diversity, Equity, and Inclusion Programs." Pew Research Center.
Forbes. "How Rising Inflation is Impacting Business Sponsorships." Forbes, 2025.
The Wall Street Journal. "Navigating Labor Market Trends in the Sports Industry." The Wall Street Journal, 2025.
Harvard Business Review. "AI Automation and Its Impact on Competitive Industries." Harvard Business Review, 2025.
The New York Times. "The Shift Toward Digital Marketing in Sports Sponsorships." The New York Times, 2025.
Sports Business Journal. "Stock Market Volatility’s Impact on Sponsorship Deals." Sports Business Journal, 2025.
The Washington Post. "Political Changes Affecting DEI Initiatives in Corporate America." The Washington Post, 2025.
National Public Radio (NPR). "Ethics of Athlete Brand Building and NIL Deals." NPR, 2025.
BBC News. "Antitrust Concerns in Professional Sports and Their Impact on Player Contracts." BBC News, 2025
Brand B Sports (n.d.), Website, Brand B Sports. https://brandbsports.com/
Aston Martin F1 Team (2023), Making a Mark in Austin, Aston Martin F1. https://www.astonmartinf1.com/en-GB/news/feature/making-a-mark-in-austin
House of Heat (n.d.), NASCAR x Realtree Crocs Classic Clogs, House of Heat. https://houseofheat.co/crocs/nascar-realtree-crocs-classic-clogs
361° USA (n.d.), Aaron Gordon Collection, 361° USA. https://www.361usa.com/collections/aaron-gordon
SI.com. (2025, March 12). Citi and Aston Martin team up to empower HBCUs with STEM careers. Sports Illustrated. https://www.si.com/college/hbcu/diversity-in-sports/citi-aston-martin-empowering-hbcus-stem-careers
A day in the life: Brand B Sports
Brand B is an agency that is powered internally. A large part of our revenue is generated from relationships and outreach.
Everyday I am cold-calling and emailing potential prospects. We have a process we follow tailored to each level in pirprlime.
Once we have targeted a specific company or industry, we create synergy decks that align with our target. These decks highlight our capacity in each space that would align with our audience. This includes case studies and potential activation for our target.
Furthermore, any prospect that how shown interest will receive a stronger approach. My team develops a specific pitch deck for our target. This is anything from social media strategy to co-branding opportunities.
Once accepted, our deliverables become the main focus on execution.
I am attached to specific accounts that align with my strengths and areas of needed growth. This cycle is continuous and varies depending on volume and intensity of current business.